Every missed DM, ghosted RSVP, or no-show is money slipping through your hands—period. When a customer reaches out and doesn’t get a response, you’re not just losing that sale—you’re damaging your brand’s reputation and encouraging them to spend with your competition. Ghosted RSVPs and no-shows are even worse. You plan, you staff, you reserve space—then nobody shows. That’s empty tables, wasted payroll, lost energy, and zero return. If you’re in nightlife, hospitality, or event-based business, this isn’t just a leak—it’s a gaping hole draining thousands every single month. If you're not automating and following up, you're choosing to leave money on the table.